Business & Commercial Acumen

Measures business and commercial acumen for leaders who aren't finance specialists — how the business makes and loses money, profit versus cash, unit economics and contribution, reading business data honestly, allocating effort where value is created, and deciding on forward (not sunk) costs. Items are realistic commercial situations where the top-line-flavoured answer is wrong. Scoring is keyed to the evidence: unit economics and contribution-margin reasoning, profit versus cash flow, correlation versus causation in business data, value-based resource allocation, and sunk-cost-free decision-making. Behavioural-tendency framing and equally-credible, misconception-anchored options make it resistant to guessing and faking. A stretch band raises the difficulty. Administration time: 22-30 minutes.